Crucial Compliance has united with W2 in a collaboration that deepens support for iGaming operators. 

It comes as the regulatory landscape becomes increasingly complex and expansion is becoming a more challenging task for iGaming operators. 

The collaboration will focus on data-based solutions that complement and bolster Crucial Compliance’s Responsible Gaming product offering.

Peter Murray, Group Head of Sales at W2 commented: “For over a decade now W2 has provided support across the gaming sector and we recognise the importance of collaboration in addressing the key issues of the day. There can be no more critical issue facing all stakeholders than ensuring customers are protected and player safety is at the heart of everything the industry does. 

“That is why we value this partnership so much. The team at Crucial Compliance bring a unique perspective and wealth of expertise with a desire to simplify solutions and delivery that matches ours. We want that collaboration of data, technology, and subject matter expertise to deliver solutions that make a difference. 2021 is critical for the sector and we hope that we can play our part in the drive for safety, trust and sustainability.”

The dedicated iGaming team at W2 will work closely with Crucial’s own team of developers and analysts as the pair seek to develop new, inline Enhanced Due Diligence (EDD), Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) solutions.

Andy Masters COO at Crucial said of the partnership: “I am delighted that W2 have entered into their first-ever partnership in iGaming with Crucial Compliance. Our teams have joined forces to deliver simple-to-integrate, tiered compliance solutions to support operators existing platforms and our own. 

“We have also entered into a joint analytical roadmap to solve some of the most complex data-driven challenges in AML, EDD and Compliance, the fruits of which we will be bringing to market in Q1 2021 all centred around increased player protection and robust player decisioning.”