Gibraltar-based safer gambling consultancy, Crucial Compliance, has announced the forming of its behavioural-based monitoring system for player protection.
The new offering, Crucial Player Protection (CPP) places a heightened focus on allowing gaming companies to traverse regulation and create a safer gambling environment in one package.
CPP combines player behaviour monitoring through advanced modelling, including full suite player management tools to provide compliance teams with the information to manage and interact with players at scale.
Paul Foster, CEO at Crucial, said: “We see a shift in the global gambling industry towards a more sustainable way of conducting business. Player protection is no longer a ‘nice to have’ but an essential part of any business model. With regulators often retrospectively changing their expectations, it is important that operators have an easy solution to track customer behaviour and interact in the right way at the right time. This software allows you to do just that.”
It also monitors and measures the customer’s changes and varua in behaviour against their own actions over time. This allows for better detection of harmful play which leads to gambling related harm, a real step forward for the gambling industry.
Andy Masters, COO at Crucial, added: “Your team’s goal is to prevent Gambling Related Harm and manage it accordingly. We are very proud that we have developed a system that gives you a bird’s eye view of where you are in relation to your compliance goals and minimalising risk to both players and operators. Our commercial model is a simple; from fully supported and fully integrated right through to whole solution outright purchase or a mixture of both.”