Visa enhances partnership with NFL for cash-free Super Bowl

Evolving the fan experience, Visa and the National Football League (NFL) have detailed plans for safer and more secure payments via a cash-free future for the Super Bowl. 

As part of the collaboration, Visa will now enable seamless, safe and secure digital payments at the big game this season and beyond. Simultaneously, Visa unveiled Visa’s Guide to Touchless Payments: A Key To The Return Of Live Events, a new step by step guide to provide leadership support to venues and events for adopting touchless payments globally.

Renie Anderson, Executive Vice President of Partnerships & Chief Revenue Officer for the NFL commented: “Visa is one of our key partners in helping us imagine how our fans will experience the NFL in years to come. 

“We’re excited to announce that for our biggest event the future is here and we thank Visa for the innovative approach to enable a more secure way to pay at Super Bowl LV. This move will not only make the game more enjoyable and efficient for our fans, but most importantly, safer for all involved.”

It comes as groups build towards a safe and secure return to large venues and events. Super Bowl LV will offer 100 percent digital payment acceptance for fans throughout the stadium on game day, including parking, concessions, retail, mobile ordering, and more. 

Beyond game day, ‘Super Bowl Experience presented by Lowe’s’ will be 100 percent cash-free for the first time. For fans who require assistance, ATMs that exchange cash and dispense Visa-branded pre-paid cards up to $500 will be available, with no load fees. Visa pre-paid cards dispensed in-stadium will also work outside the venue, demonstrating ways to create a more inclusive environment for all fans to participate in the emerging digital economy.

Mary Ann Reilly, Senior Vice President, Head of North America Marketing atVisa, added: “Long before the pandemic sparked demand for safe, touchless experiences, Visa has been at the forefront of in-stadium digital payment innovation. Teaming up with the NFL to now make payments completely digital at the Super Bowl not only achieves a primary goal of our partnership, but is transformative for the future of sporting events.

“Visa will continue to lead the point of sale digital transformation at stadiums nationwide, because converting to touchless, digital payments is no longer a luxury, but a necessity for fans and concessionaires alike.”