Facebook seeks to strengthen interactivity for SMEs

Deepening support for SMEs, Facebook has launched a new app which will enhance the way that firms interact with their customers. 

It comes at a time when social engagement with customers is integral for companies, as retail activity has been significantly hindered by the pandemic. 

The Facebook Business app will feature a host of new features and places more of a focus on its efficient interface that allows firms to gain smoother access to their customers and to advertisements.

Furthermore, the app also utilises Instagram and WhatsApp capabilities in order to ensure maximum engagement and effectiveness. 

The news comes amid the continuous growth of Facebook’s business offering. Earlier in the year when the social media giant commenced with its expansion into the commerce space, the site offered the following update on its corporate website: “For years, people have used our apps to buy and sell things from the early days of posting a photo of a bicycle with the caption “for sale,” to selling your coffee table on Marketplace and now shopping styles from your favourite brands and influencers on Instagram. It was the people who use our apps who envisioned social commerce. We’re helping them make it a reality. 

“We want to give people a place to experience the joy of shopping versus the chore of buying. And we want to help small businesses adapt and make it easier for people to discover and shop for things they love.

“Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online. Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers. That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.”