Social media giant, Meta, is eyeing plans to expand the metaverse as a marketplace for NFTs, according to a report by The Financial Times

It comes as digital assets continue to grow in popularity, with Meta providing a digital marketplace to showcase and engage with the assets, for both users, consumers and sellers. 

The move is one that has long been touted by Meta chief, Mark Zuckerberg, this excitement for the exploration of the digital world was also echoed by Instagram head Adam Mosseri, who never shied away from outlining that the firm is exploring elevated engagement through NFTs. 

Furthermore, the Novi Wallet, the social media’s digital wallet, which it has continued to explore and place a focus on growing, is likely to play a pivotal role in the metaverse and subsequently in the sale and engagement of NFTs. 

Offering his view on the finance operations of the social media giant, Novi head David Marcus commented last year following the rebrand: “Our mission remains to empower everyone, everywhere to access the world’s financial system to accelerate financial inclusion and economic empowerment.

“I’m excited about the future ahead, and the role Novi will play in enabling people and businesses to move money in more and cheaper ways, and innovate in the Metaverse for creators and consumers alike.”

The plans are reportedly only currently in their infancy, however, are likely to evolve and grow at a rapid rate given the accelerated engagement of the industry, which has engaged many sectors from gaming, fashion, and the entertainment industry. 

Nonetheless, in an interview with Bloomberg, Playstation creator Ken Kutaragi dismissed the potential growth of the metaverse, as he outlined his belief: “Being in the real world is very important, but the metaverse is about making quasi-real in the virtual world, and I can’t see the point of doing it. Headsets would isolate you from the real world, and I can’t agree with that. Headsets are simply annoying.”