UK retailer Grass Warehouse has revealed a significant spike in engagement following its collaboration with LendTech company, DivideBuy.
The success of the collaboration affirms that splitting costs can play a key role in bolstering the payment journey for ecommerce customers.
As a way to offer more choice to consumers, provide support at the checkout, and promote affordability of products, Grass Warehouse introduced a point-of-sale (POS) finance solution following the launch which would enable customers to split up the cost of their purchase, rather than paying in full upfront.
James Harper, Managing Director for Grass Warehouse, commented: “Right away it was clear that the DivideBuy team really care about how consumers deal with interest free credit through Grass Warehouse. For example, filling out credit applications used to be a job in its own right, but DivideBuy has automated this process for us which continues to save our customers huge amounts of time.”
“Initially, our ambition was to take £20,000 per day through our e-commerce store, and £10,000 a day in our retail stores. However, we recently saw our sales jump to roughly £120,000 a day online, lasting an entire month, which has been an overwhelming and extremely positive response. It’s a sign that our partnership with DivideBuy is providing exactly the kind of service our customers need.”
Grass Warehouse reached out to DivideBuy after learning about its work with Simba Sleep, and implemented it into its e-commerce checkout following a promise of increased acceptance rates, a strong integration and engaging user experience.
Immediately after DivideBuy was integrated, Grass Warehouse saw sales increase by 30%. Its site visitors increased by 7% and conversion rates grew by over 2%. This equates to an extra 63 orders per day, resulting in a £30,000 increase in sales.
James Bradley, Business Development Director for DivideBuy, added: “Despite having only been in the market for 12 months, Grass Warehouse has quickly become the largest seller of artificial grass in the UK. It’s brilliant to see, and to be a part of that journey.
“First and foremost, Grass Warehouse has focused on adapting to remain relevant and appeal to the changing ways that consumers want to pay. E-commerce and credit lending options are fast becoming a preference due to the speed, convenience, and affordability that they provide. By offering this choice to its customers, it’s no surprise to us that Grass Warehouse has excelled beyond even its own predictions.”
