As the global fintech sector becomes increasingly competitive, Norwegian/Scottish fintech company EedenBull has announced it’s rolling out its commercial cards platform.
The platform allows banks the opportunity to leverage untapped opportunities in the B2B payments market.
Nicki Bisgaard, CEO at EedenBull commented: “With these latest developments we continue to demonstrate our commitment to delivering new, innovative and exciting payment services to our partner banks and their customers.
“Whilst payment products and services often become more and more user friendly, the product management becomes more and more complex and requires readily access to specialists in product management, in marketing, in revenue management, in IT and platforms, in legal and regulatory areas to mention but a few.
“At EedenBull we uniquely combine specialist commercial payments expertise with tech-savvy talent, making us the ideal partner to banks going forward.”
It comes as new technologies, regulations and players are changing the way consumers and businesses think about payments. Add to the mix the ongoing global pandemic, many banks are in a position of difficulty and often unable to develop and provide competitive payment services to their commercial banking customers.
EedenBull also recently launched it’s Q Business programme with 65 banks in the Nordics and are now expanding the platform to include full commercial cards issuing capabilities across all segments from small business to large corporates. Moreover, the platform will span across all B2B spend categories.
The firm is a fully licensed and regulated e-money institution under EU/EEA legislation and has uniquely obtained principal issuing licenses from Mastercard, Visa and UnionPay.
The company is targeting bank partners in select markets around the world and are aiming to launch programmes in multiple regions over the coming 12-24 months.
Expert Analysis: This launch is well positioned to be a success in the sector, placing an elevated focus on efficiency and innovation, the timing is very much right for the launch to garner maximum engagement.
