CasinoCoin, the blockchain developed specifically for the regulated gaming industry, has announced it has reached an agreement with Omnia Casino that will see the launch of a custom token.
The token, a digital asset which will sit upon the CasinoCoin blockchain, will be fully branded and controlled by operator and is set to be at the forefront of Omnia’s newest loyalty and rewards programme.
The rewards programme, which will leverage the power of the CasinoCoin blockchain to provide greater automation, security and engagement, will see players earn tokens and have the ability to exchange them for free spins, bonuses or chosen branded items from dedicated stores.
Sam Hobcraft, founder of Omnia Group, stated: “Innovation is at the heart of Omnia Casino, so we are delighted to be the first major operator to move its rewards programme onto the blockchain.
“We selected CasinoCoin to power our new token because its technology is faster, more secure and more scalable than alternatives that we reviewed as part of the selection process. As the blockchain for gaming, and with a team that understands this space, they are the perfect partner and we look forward to building a long-lasting relationship.”
As a result of running a loyalty and rewards programme on the CasinoCoin blockchain, Omnia will benefit from several advantages such as an improved ability to combat fraud, a reduction of costs due to increased automation and the elimination of manual logging.
John Caldwell, director of advocacy at the CasinoCoin Foundation, added: “Since we launched custom tokens earlier this year, we have seen forward-thinking gaming companies use the technology for very different purposes. By placing a custom token at the heart of its rewards programme we are able to help Omnia improve key metrics across the board, including security, automation and engagement.
“Adding a leading operator in Omnia to our network further underlines CasinoCoin’s position as the blockchain for gaming.”
Omnia now becomes the latest gaming company to have struck a deal with CasinoCoin for the launch of custom tokens, following in the footsteps of operators such as Cammegh and eGamingFund.