Trustly has revealed Trustly ID, a biometric solution that sets “an entirely new standard for the industry”.
With the pilot of the solution launching in Finland this month, Trustly has said that it aims to make the log-in process faster. The company plans to achieve this by remembering customer details when they verify their identity through their bank for future logins.
The solution will store customer KYC details, allowing them to log-in using Face ID or fingerprint with a passkey. Trustly will then share this verified information with the merchant, granting the customer access to their account.
Daniel Hecker, Chief Product Officer at Trustly Europe, said: “Trustly ID is a game-changer – bringing the next evolution of speed, security, and convenience to payments.”
The fintech has highlighted the gambling industry as one that will see a significant impact from Trustly ID, as it plans to integrate the solution into its Pay N Play solution for gaming companies.
It will allow players to verify their identity and access accounts using the aforementioned methods, eliminating the need for manual or bank logins.
Helping to power Trustly ID is Azura, the company’s proprietary data engine. Jussi Lindberg, Trustly’s Chief Revenue Officer, pointed to Azura when speaking to Payment Expert at ICE 2025 in January, stating that it has a huge part to play when it comes to speed.
Hecker concluded: “We are simplifying payments and redefining how customers interact with merchants and gaming platforms. By harnessing biometric authentication and our powerful Azura data engine, Trustly ID sets an entirely new standard for the industry. We are thrilled to roll this out in Finland and beyond, ensuring players everywhere enjoy a faster, frictionless, and more secure experience.”
Proposed market expansion
While Trustly ID will initially launch in Europe, starting with Finland, the company has its sights set on entering additional markets.
Speaking to Payment Expert in January, Lindberg hinted at future expansion plans. However, he was clear that Trustly won’t move into a market unless it can offer the same high standard of service it provides elsewhere.
This approach comes after conversations with other providers, who Lindberg noted claim to operate in 30 markets but “can’t do them well’.
He explained: “Our core philosophy is we’re present in the markets; we have roughly 12 markets and we do them really well.”
Despite this strategy, Lindberg did point to France as a strong candidate for future expansion, noting that Trustly is already engaged in multiple conversations within the country.
