Digital wallet provider Curve has announced the launch of Curve Pay to all Android mobile users across the UK and Europe, looking to challenge the likes of Apple and Google.
With digital wallet adoption significantly increasing in both jurisdictions over the past several years, Circle stated that it aims to bring a personalisation aspect to digital payments to provide more competition to a market that has largely been dominated by Apple Pay and Google Pay.
Curve Pay “goes beyond the limitations of other wallets like Google Wallet or Apple Wallet” according to Curve by enabling users to track spending, stack rewards, receive real-time insights and move past purchases across accounts.
The digital wallet also comes with enhanced fraud protection and additional benefits designed to help customers earn while they spend, in a bid to drive customer loyalty.
“For too long, the payments landscape has endured limited choices – now with Curve Pay, we are refashioning opportunities for consumers,” said Shachar Bialick, Founder and CEO of Curve.
“Curve Pay is more than just a wallet; it’s a smarter way to manage money. It empowers users with unparalleled spending insights, avoids hidden foreign transaction fees from all linked cards, and offers innovative features like rewards stacking and our signature Go Back in Time — allowing customers to switch payments between cards even after they’ve made a purchase.
“This launch brings Android users unprecedented control over their finances, making spending more transparent, more efficient, and ultimately, more rewarding. We’re excited to offer a digital wallet that puts real financial power back in the hands of consumers.”
Curve recently raised £37m in a funding round last March to expand Curve Pay and other solutions, with the Android launch in the UK and Europe central to its objectives this year.
Upon the confirmation of the funding round, Curve stated it wants to launch a series of ‘industry-first’ digital wallet features that will set it apart from the rest of its competitors, which falls in line with its ambitions to challenge Apple and Google in markets like Europe this year.
The company could potentially be set to challenge the two Big Tech firms in the digital wallet market, but it will no doubt come with difficulties as consumers often place trust in large-scale entities that have both displayed a commitment to reliable and efficient digital payments.
