Cashflows has partnered with Raimac Financial Technology to become one of the first companies in the UK to use the latter’s advanced programmatic payment technology.
Following the implementation of Raimac’s technology, Cashflows will be able to allow customers to choose how and when they pay. This aims to offer a smoother and more personalised experience.
This partnership is set to enhance Cashflows’ offerings in several ways, including buy now, pay later, (BNPL), instant initiations and additional automated ways of enabling payments. According to the company, clients can expect to use these new solutions in the coming months.
Paul Clarke, Chief of Growth at Cashflows, remarked: “At Cashflows, our vision is enabling business in making payments simple. This partnership is further evidence of how we’re changing payments for the better by simplifying the payments process and offering a smoother, faster experience for customers.”
“It is also testament to our agility that we were able to act quickly to bring a solution to Raimac, an exciting company that has taken the market by storm, that will benefit UK businesses to offer alternative ways of paying for their customers.”
Frazer MacRae, CEO of Raimac, noted that merchants will also be able to offer customers, Pay per use, Pay on delivery and the aforementioned BNPL.
He said: “Partnering with Cashflows aligns seamlessly with our mission to transform the payments landscape. Their established reputation and commitment to customer satisfaction make them the perfect partner as we introduce our programmatic payment technology to the market.
“Merchants will now be able to offer customers, Pay per use, Pay on delivery and Pay in instalments. Together, we will empower merchants to deliver a more tailored and customer-centric payment experience.”
In April, Cashflows became a gold partner for the UK’s National Association of Funeral Directors, allowing it to supply its range of payment solutions to make funeral arrangement payments as seamless as possible for bereaved families.
