Apple Pay Express Checkout – a payment method that accelerates the checkout process with fewer steps – has now become available to DNA Payments clients.
The payment company launched the Apple Pay payment method to enable its e-commerce client base to offer a new way to accept customer payments in a more efficient way.
Merchants can offer Apple Pay Express Checkout through the Safari browser, ensuring consumers can conduct their payments for goods and services online faster.
Arif Babayev, Co-Founder of DNA Payments, said: “In e-commerce, checkout experience is king: every unnecessary click can add to a merchant’s cart abandonment rate and ultimately impact their bottom line.
“That’s why we’re delivering features like Apple Pay Express Checkout, so our merchants can give a seamless checkout experience to half a billion Apple Pay users globally.”
Apple Pay Express Checkout has become the primary payment method for millions of users, allowing them to pay directly via iPhone, tablet, laptop, or desktop browser.
According to financial comparison company Finder, 69% of mobile payments users in the UK use Apple Pay, with the service recording over 500 million global users.
Integrating Apple Pay Express Checkout lets merchants simplify their buying journey, reduce cart abandonment and foster repeat business. This, in turn, enhances satisfaction, brand loyalty, and customer confidence, addressing the common issues customers face at checkout.
Going more in-depth into how Apple Pay has helped drive growth for US businesses, Paul Margarites, TD Bank Head of Commercial Digital Platforms, spoke to Payment Expert on its relative infancy in the US and its early impact.
