Ecommpay has fully integrated Mastercard’s Click to Pay within its online payment interface to onboard a selection of existing customers to choose the payment method.
Click to Pay seeks to secure a seamless payment process and is set to complement Ecommpay’s payment interface, which includes Card on File that customers have been using to securely reduce fraud and accepted for higher approval rates when leveraging network tokens for online and in-app payments.
Ecommpay merchants will be able to access Click to Pay as a guest checkout option, as card details are tokenised and securely complete the purchase.
Head of Acquiring at Ecommpay, Liudmila Zhelenkova, said: “Not only does Click to Pay allow customers to pay with just a few clicks, it addresses the inconvenience of manual card entry, offering a more efficient and secure payment experience.
“This streamlined process increases transaction success rates and conversion rates while maintaining the same processing costs as regular card transactions, so we expect it to become increasingly popular among merchants.
“Our priority is always to make online payments as smooth as possible to help our customers grow their businesses, which is why we’re proud to offer a dynamic and user-friendly design. This simple integration that works across networks and consumer devices offers a streamlined experience embedded directly into our merchants’ website checkout flows.”
Click to Pay is based on EMVCo standards. It is supported by the major card networks and provides fast and seamless payments across any device and browser.
By implementing Click to Pay, Mastercard estimates that merchants can increase approval rates by as much as 3% and reduce checkout times by up to 50%. It is embedded directly into the checkout flow, removing interruptions to the customer journey, as well as reducing fraud through secure encryption.
Furthermore, 55% of shoppers say checkout friction is frustrating enough for them to quit a purchase mid-process and increase card abandonment levels.
Suren Nawalkar, SVP for Business Development, UK and Ireland at Mastercard added: “Most people still use guest checkouts when they shop online. Click to Pay is a quick and convenient solution which saves the need to remember lots of different passwords.
“We’re working with our partners like Ecommpay to make sure their customers have access to the very best payments innovation and technology.”
