Will Apple & Meta join the AI arms race together?

credit: Shutterstock
credit: Shutterstock

Both Big Tech giants Apple and Meta have made bold plans for Artificial Intelligence (AI) adoption no secret, but will they embark on this path together? 

According to a report from the Wall Street Journal, Apple is seeking to work in partnership with Meta on further developing plans for AI integration into its range of products. 

The parent company of Facebook and Instagram has been developing its own AI model that could rival the popular ChatGPT platform from OpenAI, which Apple has already announced a recent partnership with. 

During the WorldWide Developers Conference, Apple announced that it will be integrating ChatGPT into Siri as part of iOS 18. Furthermore, the California-based company also shared it will be launching its own AI model, Apple Intelligence. 

The new AI feature will be able to tailor which notifications are most important to the user, as well as building upon autocorrect with enhanced proofreading capabilities and style improvements. 

However, upon the news of Apple and Meta’s potential collaboration, it would appear that Apple is not set to become solely reliant on one AI partner, rather exploring the capabilities of multiple AI models to co-exist with its own. 

Whilst the Wall Street Journal notes that nothing has been finalised between the two parties, any potential deal could still collapse with both Apple and Meta declining to comment on the report.

Meta’s AI model, which is built completely in-house, intends to be open sourced with companies able to integrate the system to build their own AI tools and functions by leveraging the tech. 

Data centres will also be organised to undertake the new AI system and will incorporate more advanced H100’s and Nvidia chips for the model. 

However, despite Mark Zuckerberg’s plans for his company to become one of the leading AI developers in an increasingly fiercely competitive field, Meta’s AI rollout in Europe took a recent blow. 

The company announced in a blog post that it will be delaying its European rollout after citing privacy concerns and regulatory barriers in 11 countries. 

Meta stated that it “remains highly confident that our approach complies with European laws and regulations. AI training is not unique to our services, and we’re more transparent than many of our industry counterparts”. 

Regulation surrounding AI is a keenly discussed subject issue amongst world leaders. This has seen international cooperation, with the UK and US entering a shared pact into safeguarding users against irresponsible AI and promoting responsible AI practices. 

Furthermore, during the inaugural AI Safety Summit held in London last November, a multitude of world leaders discussed how to approach regulating AI in the near future. The event saw the US, UK, China, Japan and more agree to the Bletchley Pact, aiming to foster collaboration in AI exploration amongst countries.