Buy Now, Pay Later (BNPL) firm Afterpay has partnered with e-commerce technology provider Rokt to provide more solutions during the checkout process.
The partnership enables Afterpay to offer e-commerce consumers “highly relevant” offers at the point of checkout, providing more flexibility through different payment options.
Aftepay and Rokt aim to create an engaging shopping experience for consumers whilst in the same breath providing new revenue streams for merchants and deepening their customers lifetime value.
“Afterpay is committed to delivering the most meaningful and relevant shopping experience for its customers, and we are thrilled to build on this mission by leveraging Rokt’s ecommerce technology,” said Saket Mehta, Global Head of Advertising Partnerships and Strategy at Afterpay.
“This partnership allows us to further enhance our in-app offering and give shoppers more choice at checkout.”
Leveraging Rokt’s e-commerce solution, Afterpay and its retail partners are enabled to deliver targeted, relevant and seamless advertising experiences to customers during the checkout flow.
Elizabeth Buchanan, Chief Commercial Officer of Rokt, added: “We are thrilled that Afterpay has chosen Rokt to provide their customers the most relevant shopping experiences possible.
“Both Afterpay and Rokt were originally founded in Australia, and so it is especially exciting to now be partners on the global stage.”