Real Madrid has made the Saudi Investment Bank (SAIB) its official banking partner in Saudi Arabia.
The partnership is focused on providing fans of the club in the Middle Eastern country with tailored products, services and experiences “in line with their needs and specific preferences”.
On the partnership, Real Madrid’s Director of Institutional Relations, Emilio Butragueño, stated: “We’re really excited about this partnership. It will help us to grow as a club and strengthen the relationship with all of our fans in Saudi Arabia, a country which is undergoing tremendous expansion in football terms.
“We believe it comes at the perfect time for us, so we’re really pleased and hope this alliance can last for many years.”
SAIB’s CEO, Faisal Al-Omram, commented: “We’re very pleased to have signed this agreement with Real Madrid, one of the best, if not the best football team in the world.
“We’re eager to offer unique experiences to Real Madrid fans in Saudi Arabia and we want this agreement to last.”
This is the latest in a string of strategic activations by Real Madrid to increase its influence amid football fans across the Middle East, with the club recently also signing Visit Dubai as a partner to build a new Real Madrid-themed fan park at Dubai Parks and Resorts.
When built, the park will represent the first venue of its kind for the club outside of Spain’s capital that will include a museum, football skill games, as well as various restaurants and apparel shops.