Pay4Fun and Grupo OKTO strengthen commitment to responsible gaming 

Pay4Fun and Grupo OKTO have both underlined commitment to responsibility, joining the Brazilian Institute of Responsible Gaming (IBJR), bringing the total number of members up to 13.

The pair join operators LeoVegas and Novibet in becoming a member of the group, ahead of Brazil’s imminent launch of its regulated sports betting market. 

André Gelfi, CEO of the IBJR, commented: “The new members are companies of great prestige in the betting sector, have international expertise in regulated markets and identify with the IBJR’s mission of collaborating with society for a regulated, fair, sustainable market that prioritises sporting integrity and player safety.” 

Founded earlier this year in March, IBJR members aim to help create a ‘sustainable Brazilian market’ by contributing to the Brazilian gambling market’s development ahead of sports betting being regulated by the country’s government later this year.

Upon its launch as Brazilian betting’s first trade body, the IBJR published its ‘fair and sustainable marketplace’ guidelines in which it has urged the government to reconsider ts expected  28% tax rate and high licensing fees.

Regarding the two operators joining the IBJR, LeoVegas has been operating in Brazil since 2019, while Novibet is operational across Latin America in Brazil, Chile, Ecuador and Mexico.

Earlier this week, LeoVegas received several B2B licences for the group’s Blue Guru Games igaming studio and two platforms from Sweden’s gambling authority, Spelinspektionen.