Kindred boosts payment journey with Nuvei integration

Nuvei is enabling Kindred players to accept deposits and initiate payouts to support the firm’s sports betting, bingo, and online casino services. 

Accessible in multiple key European markets, Nuvei will facilitate deposits and request payouts through its payment acceptance function, acquiring services, instant payout and smart routing technology. 

As part of the collaboration, Kindredwill perform a “sophisticated and customisable” approach to PSD2 customer authentication. With a deep igaming industry and regulatory knowledge.

Nuvei President, Yuval Ziv commented: “Offering iGaming operators optimised conversion rates to accelerate growth and maximise revenues, as well as unparalleled experiences for players, is how Nuvei has developed its reputation as the leading payments partner in the iGaming industry. 

“Kindred operates some of the most recognizable brands in European iGaming so we’re proud to be supporting its growth across Europe.”

Nuvei’s platform features, including partial approvals and one-click deposits for returning players, is also boosting player conversion and accelerating Kindred’s revenue growth through payments.

Kindred Group operates a number of highly successful iGaming brands in Europe including Unibet, Maria Casino, 32Red, and

Mickael Marceau, Director Payment Solutions at Kindred Group, added: “Maximising player conversion in our cashier, including via best-in-class card acceptance rates, is critical to our growth ambitions. 

“Nuvei has an excellent reputation in iGaming and a proven track record of delivering a seamless and secure payment experience in countries all over the globe. This made it an easy decision to partner in many of our key markets.

“We are looking forward to extending this partnership further as we continue to improve our player experience for all of our brands internationally.”