Casino operator NetBet France is diversifying its payments offering through a brand-new partnership with Apple Pay.

By adopting the Apple-native Face ID and Trust ID functionalities, NetBet aims to provide customers with a more user-friendly process of depositing funds, alongside improved security.

Highlighting the importance of this partnership for the company, the operator described ApplePay as being “one of the most popular online payment methods in the world, offering sophisticated security steps that save Apple users time whilst effectively protecting their data”.

Further expanding on the news, Ana Stef, Head of Payments at NetBet France, said: “Apple Pay is a state-of-the-art payment service that we are excited to bring to our many customers here at NetBet France.

“Not only will our existing players benefit from this new option, but it will attract a broader range of Apple users to our platform where they can enjoy hundreds of casino games.”

The latest move by NetBet France is expected to grow the company’s visibility, using the widely recognised Apple brand to reach and engage with “a new generation of players”.  

Partnering with Apple Pay marks a successful development in NetBet France’s roadmap of expanding across Europe, following last June’s acquisition of operating rights in Greece after the Hellenic Gaming Commission (HGC) gave the company sports betting, casino, and poker licences.