Manchester City Football Club has announced a multi-year partnership with cryptocurrency exchange OKX as the club’s official cryptocurrency exchange partner.
The collaboration see’s Manchester City and OKX aim to provide ‘exclusive experiences’ for the pair’s global customers. Adding on, OKX will have a presence across major Manchester City facilities, most notably the Etihad stadium and Academy stadium.
OKX will represent Manchester City’s men’s, women’s and esports teams.
With Manchester City and OKX’s shared vision of ‘continued innovation, talent development and technological advancements’, the newly formed partners will look to explore new projects in the future.
“We are pleased to welcome OKX as an Official Partner of Manchester City today as they look to venture into the world of sports,” stated Roel De Vries, Chief Operating Officer, City Football Group.
“The new partnership aligns our shared values of innovation, drive for success and being at the cutting edge of our respective industries. Their broad and inclusive approach to targeting diverse audiences resonates with our approach. We look forward to working together throughout the partnership.”
This will be OKX’s first foray into sports and entertainment. With up to 20 million users in over 180 markets, OKX will look to expand its reach with a global entity such as City.
OKX aims to use its advanced blockchain technology to offer ‘diverse and sophisticated’ products. Users of OKX can buy and sell cryptocurrencies through spot and derivative trading.
Jay Hao, CEO of OKX commented: “For OKX, Manchester City is a Club that represents the effect football has to make a positive difference in people’s lives, to bring people together around a shared love of the beautiful game.
We are entering the Premier League for the first time as City’s official crypto partner to celebrate this community spirit in the world of football because it’s something we both share.”
Manchester City becomes the latest Premier League club to partner with a cryptocurrency company, following similar deals announced by Manchester United and Southampton.