Cryptocurrency betting firm Stake.com has further expanded its portfolio of sports partners, signing former Manchester City striker Sergio Aguero as a brand ambassador.
The Argentina international, who retired from professional football last year, will cooperate with the crypto-operator creation of exclusive content, promotions and VIP packages.
In support of its growth ambitions, the firm has entered into agreements with several prominent athletes and clubs, such as UFC fighters Francis Ngannou and Israel Adesanya and English football clubs Watford FC and Swindon Town FC – having secured entry into the British market under a UK Gambling Commission (UKGC) licence last year.
Mladen Vuckovic, CEO, Stake.com, remarked: “As the January transfer window draws to a close, we’re delighted to announce the signing of Sergio Aguero as our new team star. Sergio’s legacy speaks for itself and he is the perfect fit for us as we continue to expand Stake.com’s global presence.
“We look forward to welcoming Sergio’s fans around the world into the Stake.com community as we celebrate this exciting World Cup year with one of the true icons of the game.”
Stake.com has been pursuing an international expansion strategy over the past year, capitalising on the increasing popularity of cryptocurrency as well as rising engagement between the crypto and gambling sectors.
Towards the end of last year, COO of gambling software and affiliate provider Softswiss, Andrey Starovoitov, described the increased use of cryptocurrency in the gambling sector as an ‘obvious trend’, with Bitcoin in particular becoming a widely leveraged commodity.
“I’m delighted to be working with Stake.com and joining their exciting team,” Aguero commented. “I’ve watched on with interest as they have become more involved in football and Stake’s ambitions very closely match my own as I move into a new phase of my post-playing career. I can’t wait to get started on all the exciting initiatives we have planned for fans as we build up to the World Cup later this year.”