Crypto.com has partnered with the South American Football Confederation (CONMEBOL) to become an official partner of the CONMEBOL Libertadores football competition for the 2023-2026 editions.
The collaboration sees the cryptocurrency platform become the first brand integrated into the Virtual Assistant Referee (VAR) feature, as crypto.com also becomes one of CONMEBOL’s official NFT Licensees from 2022.
“The CONMEBOL Libertadores is the peak of South American club football – this exciting, beautiful game of highs and lows brings us together like nothing else”, commented Kris Marszalek, Co-Founder and CEO of Crypto.com.
“Our research shows Latin America is leading the way in embracing cryptocurrency, with 40% of Latin Americans saying they are interested in buying crypto in the near future. Naturally we were eager to support the continent’s most important football competition, adding to our world-class portfolio of sports sponsorships.”
Furthermore, the organisation will also give the enterprise access to brand exposure throughout its digital assets, football stadiums, activations and broadcasts of the Libertadores tournament, as well as creating NFTs under the theme of the competition.
“CONMEBOL is always working to be a leading and cutting-edge institution. We are sure that Crypto.com upholds that same philosophy, as the industry leader,” added José Astigarraga, Secretary General of CONMEBOL.
“We are convinced that this partnership will be to the benefit of South American football and also for this thriving company.”
This month, Crypto.com launched a 20-year naming rights agreement with AEG that saw the rebranding of the well-known Staples Center. Effective from 25 December, this agreement also made Crypto.com an official cryptocurrency platform partner of the Los Angeles Lakers and the LA Kings.
This partnership will further increase brand awareness as the company’s logo will be across the venue with large-scale branding and signage throughout the interior and exterior of the facility.