The collaboration sees the brand featuring across a number of the Premier League club’s digital assets, as well as introducing a series of content activations and events held within the respective regions to further raise awareness of 3Key software and products.
The company’s Chief Marketing Officer, Ryan S Hodder, commented: “Today marks an important day as we announce this new partnership with Manchester City Football Club. We believe that practice, teamwork and passion are the foundations of success, and these values are in abundance at Manchester City.
“This partnership enables us to work together to create unique experiences for our clients, our communities and supporters around the world. Through these shared visions to drive change, we look forward to working together to raise awareness of the DeFi industry and take the 3KEY brand to the next level.”
3Key looks to provide ‘a suite’ of portfolio management tools, technology and products which aim to help educate customers and simplify their understanding of the DeFi space and market by using knowledge-based analytics to enhance user experience.
Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, added: “We are delighted to launch this partnership with 3KEY today.
“As a global organisation, Manchester City is continually looking for ways to further build the club’s presence in international markets and we are excited to partner with 3KEY in their journey to simplify the decentralised finance (DeFi) trading analysis user experience through the power of football to engage with our fans with a range of content and activations.”
Earlier this year, the team further expanded its fintech partnership portfolio in a deal with Alipay, which launched a digital ecommerce and experiences portal for its Chinese fanbase.
This agreement was a continuation of the decade-long cooperation between the six-time English top flight champions and Alipay’s Hangzhou-based owner Alibaba.