Visa encourages customers to ‘go green’ via sustainability benefits

Credit: Shutterstock
Credit: Shutterstock

Visa has released a package of sustainability-focused benefits for account issuers designed to enable and encourage its cardholders to ‘go green’.

As the new adaption is delivered to issuers globally in 2022 beginning in Europe, the Visa Eco Benefits bundle is designed to help cardholders understand the environmental impact of their spending and to encourage sustainable behaviour.

Charlotte Hogg, CEO, Europe, Visa, commented: “As an engine of global commerce, we have the opportunity to work with clients and partners around the world to help embed sustainability into the payments ecosystem and support cardholder and business choices through the transition.”

Furthermore, the package includes a carbon footprint calculator from fintech ecolytiq, the ability to let cardholders offset their carbon, educational tools, sustainable card materials; donations to environmental groups and cardholder rewards for sustainable behaviour.

Last week, Visa’s global payment and fraud management platform, Cybersource, announced that it joined the International Air Transport Association (IATA) Financial Gateway.

This collaboration seeked to help airlines streamline commerce and payment efficiencies, manage fraud, maximise revenue and grow at a faster pace.