GeoComply has grown its offering, with the announcement that its KYC solution for the igaming industry, IDComply, has been fully incensed in New Jersey.

As part of the expansion, the firm has linked with Amelco and PlayUp to bolster verification in the region. 

In addition to age and identity verification via IDComply, GeoComply will be providing Amelco with geolocation compliance for the PlayUp online sports betting platform.

“As a technology-first company we wanted to ensure our regulatory approval in New Jersey included the latest offerings from our tech partners and leveraging GeoComply’s IDComply product was central to that process, ” commented Dr. Laila Mintas, CEO of PlayUp. 

“With some of the most stringent requirements and rigorous testing of any state, achieving this milestone in New Jersey has positioned PlayUp for continued success as we expand into additional U.S. states. GeoComply’s proven KYC and geolocation compliance solutions along with their experience and expertise has really made a huge impact in being able to quickly scale our business.”

It comes as the New Jersey Department of Gaming Enforcement (DGE) holds a stringent regulatory ecosystem, not only requiring data verification for KYC but also a secondary form of authentication, either knowledge-based authentication (KBA) or digital identity authentication, in order to validate an account. 

“KYC and geolocation compliance are two cornerstones of the igaming industry and we are very happy to have been able to help operators like PlayUp get their own products licensed,” added Lindsay Slader, Managing Director of Gaming at GeoComply. 

“The DGE really sets the standard for compliance in the U.S. so getting IDComply licensed in New Jersey is a real achievement for our company. We see stringent compliance controls as critical to the integrity and success of the industry.”