Online trading platform eToro has partnered with West Ham United in a deal that will boost both the club’s men’s and women’s teams. 

By reaching out to West Ham’s women’s team, eToro has stated that it is looking to strengthen its visibility particularly in the Barclays Women’s Super League (WSL) in order to tap into the UK’s “fast-growing population of female retail investors”.

The company has already seen an increase of 33% in its female client base since the start of the COVID pandemic.

Additionally, the eToro logo will be featured across the London Stadium and the Chigwell Construction Stadium, while also unlocking various matchday activations for fans throughout the season.

Stephanie Wilks-Wiffen, Director of Marketing at eToro, commented: “Football, and investing have traditionally been male dominated activities, but in the last few years, this has been turned on its head. 

“With the explosion of women’s football, and the growing number of female retail investors, it makes complete sense for eToro to have a presence at women’s games, where we can support the continued growth of this sporting community.  

“After a hugely exciting WSL season, and with the World Cup now just weeks away, we couldn’t be joining the women’s game at a better time. Hopefully, our presence at WSL matches can encourage more women to consider investing as a way of improving their financial future.”  

Founded in 2007, eToro is one of the largest trading and investment platforms in the world, offering a multi-asset catalogue to choose from and specialised education for new and upcoming traders. 

West Ham United Chief Commercial Officer Nathan Thompson added: “We are thrilled to announce our partnership with eToro, a collaboration that extends its support not only to our men’s team but also to our women’s team.   

“This partnership signifies a momentous step forward in our commitment to growing women’s football, empowering our players, and providing them with the resources they need to excel.   

“Together with eToro, we are determined to create a lasting impact, promoting equality, diversity, and inclusivity within the sport we love.   

“This partnership not only elevates our women’s team but also amplifies the voices of WSL clubs, inspiring the next generation to chase their dreams. We are incredibly excited about the positive strides we will take together to shape a brighter future for women’s football.”