Gaming Innovation Group has strengthened its relationship with Swedish online betting company, Betsson Group.
The collaboration will place a heightened focus on the operator’s automated marketing compliance, via the GiG tool, GiG Comply.
GiG’s automated marketing compliance solution enables operators like Betsson to scan web pages for content including links and iGaming code red words. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
Jonas Warrer, CMO at GiG, commented: “It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply year after year. Extending our partnership shows that GiG’s marketing compliance tool reflects Betsson Group’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance.”
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant in multiple jurisdictions.
GiG Comply will continue to help Betsson to remain proactive and in control of its marketing compliance by ensuring affiliates are fully aligned with their brand and responsible gaming requirements.
Sebastian Jarosch, Head of Affiliates at Betsson Group, added on the link: “Compliance is a very important element of our business strategy at Betsson Group Affiliates and we are delighted that with GiG Comply we have found a strong tool that supports our teams with maintaining full compliance within the regulated markets we operate in.”