International retail bank Klarna and cross-border e-commerce platform Global-e have announced an expansion to their partnership, with plans to target customers in six global markets.
The extended collaboration will see the duo offer ‘flexible payment options’ to consumers in the US, Australia, UK, France and Spain, by making Klarna’s payment solution available to all merchants selling via Global-e’s cross border platform.
This will enable the latter’s international merchants to offer Klarna as a means to enhance their offering of a localised online shopping experience.
Luke Griffiths, Chief Commercial Officer at Klarna, said: “We’re seeing consumers globally demanding more choice and flexibility when shopping online and our payment options are proven to provide that flexibility and assist merchants in driving customer acquisition and conversion.
“Our continued partnership with Global-e enables international retailers to offer their customers across the US, UK, France, Spain, Italy, and Australia alternative payment solutions while providing them with greater payment flexibility.”
The partnership between Klarna and Global-e was first initiated in 2017, targeting Austria, Belgium, Denmark, Finland, Germany, Sweden and Norway, and allowed the latter to offer Klarna’s services to ‘ultra-high-end brands’ such as Hugo Boss and Marks & Spencer.
The expansion of the collaboration between the two follows on from Klarna’s successful US trading results, reporting a record 15 million American customers at the start of 2021, whilst its app was among the top 10 most downloaded shopping apps in the US during Q4 2020.
“Klarna’s buy now, pay later solutions are proving popular as online shoppers seek additional flexibility and the convenience to pay in whatever way suits their needs,” added Shahar Tamari, Co-Founder, and COO at Global-e.
“Our partnership with Klarna further fuels our commitment to enable merchants to seamlessly expand their brand globally by offering customers worldwide a top-notch localised experience from the moment they start engaging with retailers’ online channels right up to checkout.”