GoDaddy, the company that seeks to empower everyday entrepreneurs, has expanded into the payment sector with the launch of new Pay Links and Virtual Terminal features within GoDaddy Payments.

The launch enables small business owners to take online and remote payments without the requirement of a website or an online store.

Kasturi Mudulodu, Vice President of Product, commented: “At GoDaddy we understand small businesses need solutions that are flexible and particularly when it comes to commerce, one size rarely fits all.” 

“Our newest GoDaddy Payments offerings, Pay Links and Virtual Terminal, give small businesses that live and thrive offline the ability to transact online and remotely over-the-phone as well. 

“GoDaddy is committed to improving the day-to-day operations of our customers, now enabling businesses both on and offline to sell everywhere and make their customers’ experiences as seamless as possible.”

Pay Links and Virtual Terminal seeks to boost small businesses without a heavy web presence, allowing them the ability to continue to attract and serve their customers with a customisable and affordable online payment solution.

Small businesses can use the service to create a link to a secure checkout page, share it with their customers across email, social media, text or generate a designated QR code and get paid within minutes.

Virtual Terminal turns any device with a web browser into a payment terminal, enabling small business owners to take payments over the phone. As part of GoDaddy Payments, both Pay Links and Virtual Terminal accept all major credit and debit cards including Visa, Mastercard, American Express, and Discover for a low transaction fee with no long-term contracts, no monthly minimums or any hidden fees.

GoDaddy Payments uses advanced online encryption and maintains strict PCI compliance standards. Small business owners can sign up for GoDaddy Payments and get approved instantly, accept customer payments within minutes and get paid efficiently.

The product forms part of GoDaddy’s expanding commerce solution that will include in-person payment capabilities for seamless online and offline shopping experiences later this year.