CashtoCode unites with MiFinity for growth of iGaming engagement


CashtoCode, the instant cash payment service for online merchants, has linked with MiFinity, the secure iGaming ewallet, for a new global payments partnership. 

As part of the collaboration, MiFinity users will be enabled to increase their iGaming accounts at more than 150,000 retail locations worldwide using the CashtoCode cash deposit network, as well as using CashtoCode’s new online evoucher product.

CashtoCode CEO, Jens Bader, commented on the link: “CashtoCode has grown remarkably over the last 12 months, and working now with MiFinity will ensure even more iGaming customers will access our range of cash and online payment services. 

“Cash remains the most widely used and widely accepted form of payment around the world, and all leading iGaming operators are considering the best ways of adding cash to their payment portfolios. By working with brands like MiFinity, we hope to become the number one cash deposit method of choice for all operators in the years ahead.”

The deal marks the first time MiFinity customers will be able to make payments with cash, as firms expand their payment offering following the pandemic. 

Meanwhile, MiFinity chose to partner with CashtoCode for its global reach, with more than 150,000 retail locations across Europe and international markets such as Africa and Australia. 

“We wanted to add a cash deposit option for our users and CashtoCode was immediately identified as the best fit for our needs,” added MiFinity CEO Paul Kavanagh. “We are known in the iGaming industry for safe, secure and smart payment services, and it was important that any new payment partner fulfilled the same criteria.

“The CashtoCode service is proven to be extremely popular and effective, and we see it as a unique value proposition in the market. I’m confident that we can build a successful and sustainable partnership with the team, that will benefit our customers and operators alike.”