PayPal has strengthened its offering in the US, with the launch of PayPal Zettle, a digital point-of-sale solution that enables small businesses to sell across in-person and online channels.
The launch comes at a time when there has been a landmark shift in consumer behavior towards digital and omnichannel commerce, and businesses need to adapt to meet their customers wherever they are.
“Consumers want seamless and integrated digital experiences no matter where they shop. As a result, small businesses need access to omnichannel payment and commerce tools to help them effectively compete and meet their customers wherever they are – in-person, online and in-between,” commented Jim Magats, SVP, Omni Payments, PayPal. “We believe in the power of small businesses, and we will leverage PayPal Zettle to better serve in-person businesses and enable them to go digital seamlessly.”
PayPal Zettle looks to enable small businesses to get an integrated solution that allows them to accept a range of payments in-person with the Zettle card reader, helps them start selling online, and also assists with management of sales, inventory, reporting and payments across channels, all in one place.
“We recently switched to PayPal Zettle for our point-of-sale solution and we’re so glad we did,” said Mitch Guttenberg, co-owner, The Bullpen. “Being able to easily leverage multiple PayPal products, view and track all of our transactions in one centralized hub, and have all of our payments settle in one place has been a big win for us. Best of all, our customers and employees love PayPal Zettle because it’s so fast and easy to use.”
“As merchants adapt their businesses to start selling across more channels, the complexity of managing operations becomes a primary point of friction,” said Mark Rosales, Vice President, Business Development and Payments, BigCommerce.
“PayPal Zettle’s complete point-of-sale integration with BigCommerce empowers our merchants to operate in a truly omnichannel ecosystem, connecting their digital operations with their offline business in a simplified way, saving time and most importantly, giving our merchants greater control over their business.”