Digital trading card company Sorare has landed a licensing agreement with the French Football Federation (FFF), as the governing body looks to capitalise on the ever-growing market of non-fungible tokens (NFTs).
As Les Bleus get their 2020 UEFA European Championship campaign underway, Sorare will design a selection of NFTs in the shape of digital player cards of the French men’s national squad for the tournament.
The cards will be in use within Sorare’s Euro 2020 fantasy gaming platform, created using blockchain technology.
“Today’s news is another major milestone for Sorare. It is the first of many football associations that will be joining us in the coming weeks and months,” said Sorare CEO and Co-Founder, Nicolas Julia.
“We’ve onboarded the World Champions: the French team. It is the first of many football associations that will be joining us in the coming weeks and months.”
Sorare maintains licensing arrangements with over 140 clubs, including European giants Liverpool, Paris Saint-Germain (PSG), Bayern Munich, Real Madrid and Juventus. The company is also advised by FC Barcelona’s Gerard Pique, who joined Sorare as a strategic advisor and made a ‘significant investment’ into the firm in December.
The FFF follows in the footsteps of the Argentine Football Association (AFA), which first tested the waters of the world of NFTs last month as part of a tie-up with Chiliz, with the football governing body preparing to launch the official $ARG Fan Token for the Argentina national team.