MultiPay Global Solutions has confirmed a new partnership with anti-counterfeiting blockchain technology provider Luxochain

Bringing together both firms’ expertise, the collaboration is seeking to help businesses maintain and enhance their reputation by ensuring product authenticity without impacting the customer experience. 

The new partnership provides the world’s first integrated payment and blockchain solution for the authenticity of products in the luxury, retail, and pharmaceutical industries.

“Luxochain’s world-class expertise in leveraging blockchain technology to deliver product authenticity makes it the perfect partner for us to deliver a solution that can help combat counterfeiting without degrading the customer experience,” commented Delia Pedersoli, COO at MultiPay Global Solutions. 

“By connecting MultiPay’s unique payment API that enables businesses to collect any payment, anywhere with Luxochain’s innovative blockchain solution, businesses can provide customers with a unique certificate of authenticity at the point of sale. This quick and simple process gives consumers confidence in the products they are buying while not adding in extra steps to the buying process.

“For too long, brands have suffered from lost sales and diminished reputations at the hands of fake, counterfeit products. Now, thanks to new technologies such as Luxochain, they can fight back and regain the trust they rightly deserve. This is great news for businesses and customers alike.”

Available from Autumn 2021 to all new and existing MultiPay Global Solutions customers, the new combined authentication and payment system can be used across multiple industries including fashion, art, automotive, jewellery, pharmaceutical and food and drink.

“Partnering with MultiPay was a clear choice for us in progressing the growing adoption of Luxochain,” added Davide Baldi, CEO at Luxochain. “To win the fight against counterfeiters, businesses need solutions that customers can trust and are easy-to-use. If not, people simply won’t use it and the system will fail. 

“When we met with MultiPay it was clear they saw the importance of the customer experience in the same way we do. Their ability to reconcile payments through a single API and therefore take any payment anywhere perfectly met our desire to simplify the purchasing process and add in an extra level of authenticity that can be used across the whole lifetime of a product.”