Banco Santander inks LaLiga sponsorship extension

Image: LaLiga

Banco Santander will continue to lend its name to LaLiga’s top two football divisions, LaLiga Santander and LaLiga SmartBank, for a further two years until 2023/24 after finalising a renewal with the organisation.

The deal, which includes an option for an additional year, builds on a relationship between the LaLiga multinational financial services firm that dates back to 2016 when the partnership was first formed.

Growing its brand in Spain will be pivotal to the Banco Santander as it seeks increased exposure in the region as part of its latest contract, representing ‘continuity, commitment and hope during the ongoing global pandemic.

“This agreement is fundamental for us,” said Javier Tebas, President of LaLiga. “At this time, being able to continue counting on our main sponsor, Banco Santander, is the affirmation that we are on the right path. Banco Santander is a leading company in its sector that has decided to choose LaLiga as its main partner in the world of sports, which is a source of infinite pride to us.”

As well as its title sponsorship of LaLiga, Banco Santander will continue to serve as the sponsor of LaLiga Genuine Santander – a professional league created for players with intellectual disabilities – and LaLiga Promises – the global competition for under 12s.

Rami Aboukhair, CEO of Santander Spain, added: “We are very proud to continue providing our name to the best league in the world, LaLiga Santander. Football reflects the brand of Spain and the matches bring friends and family together. This represents values with which all of us who work at Banco Santander feel very connected, such as effort, teamwork or commitment.”

In addition, Banco Santander is the main sponsor of the official FIFA 21 competition in Spain: eLaLiga Santander.