Rapidly growing iGaming operator Rootz has enhanced its focus on the user experience through a new collaboration with CashtoCode.
As part of the link, the instant cash payment service for online merchants will become available across all of Rootz brands including Wildz, Caxino, and Wheelz.
CashtoCode CEO Jens Bader commented: “We are a unique facilitator in the iGaming space, helping operators reach a significant market sector of customers who prefer cash for privacy, security and self-control reasons. In years gone by, customers would choose their favourite iGaming brand first, but their payment method would be an afterthought at best.
“Now, we’re seeing a growing segment of customers who pick their payment option first, knowing that they want to pay in cash or use a specific app, before selecting a partnered iGaming operator.
“For CashtoCode, this trend has been expedited by the pandemic and closure of high street betting shops. Cash deposits are the most natural route from land-based gambling to online, and we’re proving to operators that cash can be just as secure and transparent as digital payment products.”
CashtoCode also appeals to Rootz as a unique affiliate channel, in the absence of retail betting shops. CashtoCode has grown significantly during this time, pushing a lot of traffic and new first-time depositors towards its iGaming operators.
“Rootz is known for its innovation and for offering an unrivalled user experience,” emphasised Tony Kjaldstrom, COO at Rootz. “We listen to our customers and always try to give them what they want, whether that means new games, new services or new payment options.
“During the last 12 months, the demand for cash deposits has soared, and we are delighted to partner with CashtoCode to service these players. From day one, CashtoCode offered the simplicity, security and customisation we needed from a payment partner.”