Fintech Chiliz has linked up with Legia Warsaw to launch the club’s own $LEG fan token on blockchain-based platform Socios.com.
Through the agreement, $LEG fan token owners will have access to a range of benefits, including the right to vote in multiple club decisions each season, VIP rewards and experiences, exclusive club and sponsor promotions, games, competitions and ‘super-fan’ recognition.
The 15-time Ekstraklasa champions will become the first Polish club to join the platform and launch a fan token in order to increase engagement with Legia Warsaw supporters.
“We’re really pleased to welcome Legia Warsaw as our first Polish club partner,” remarked Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com.
“Very soon Legia fans all around the world will have a new way to get closer to the club they love and will be able to influence the team in polls, access VIP rewards, exclusive promotions, chat forums and much more on Socios.com.
“We’re sure $LEG Fan Tokens will be a massive hit with fans and become a very powerful new engagement tool for the club.”
Legia Warsaw joins a handful of European giants, including FC Barcelona, Juventus, Paris Saint-Germain, AC Milan, AS Roma, Atletico Madrid and Galatasary, in joining the Chiliz-powered platform which has already been downloaded by over 500,000 people since its launch.
In 2020, fan tokens generated over $30 million in revenue for Socios.com clubs and partners. In late December and early January, various fan tokens were listed on major global exchanges, including Binance, driving significant activity, with Paris Saint-Germain ($PSG) and Juventus ($JUV) trading volumes hitting a 24 hour high of $300 million in late December.
Paweł Kokosza, Commercial Director of Legia Warsaw, commented: “We are very proud that the global brand Socios.com has joined the group of our partners. Pioneering solutions and new technologies, which additionally give our fans unique opportunities to actively participate in the life of our club, are the exact direction in which we want to develop.
“We believe that the potential of the most popular sports brand in this part of Europe, which Legia Warsaw undoubtedly is, will allow Socios.com to gain many fans not only in Poland, but also in the international arena.”