GambleAware has announced its ‘There, but not There’ marketing campaign, as it seeks to further engage women aged 18-54, struggling with problem gambling. 

It comes as part of the charity’s ‘National Gambling Treatment Services’ strategy for 2021 and follows YouGov research which revealed that ‘10 per cent of women in Great Britain experience some level of gambling harm’.

The campaign also acknowledges that women are more likely to experience gambling harms from loved ones, with YouGov data identifying 8 per cent of women having been affected by others problem-gambling behaviours.     

“There, but not There” sees GambleAware highlightthe all-consuming nature of gambling and how it impacts the day-to-day lives of female suffers, disconnecting from their family and friends.

Meanwhile, this February UK online gambling self-exclusion service GamStop revealed that it had registered 55,000 women across all licensed websites.

“Following the success of the previous campaign, we are continuing with our targeted approach to make sure women are not overlooked in the drive to raise awareness of gambling treatment and support,” stated Zoë Osmond GambleAware Communications and Engagement Director, 

“These findings highlight an increase in women suffering from gambling harm, and we hope this campaign will help to signpost those experiencing harms to the help that is available.”