Boyd Gaming has linked with Aristocrat Technologies for the launch of ‘BoydPay,’ the firm’s new digital wallet product.
Through BoydPay, Boyd Gaming customers will be enabled to create a cashless digital wallet that can be linked to third-party funding sources driven by Sightline Payments.
BoydPay is now live at Blue Chip Casino Resort Spa in Michigan City, Indiana, Belterra Park in Cincinnati, Ohio, and in-field trial at Aliante Casino in North Las Vegas.
“BoydPay is all about enhancing the guest experience,” said Blake Rampmaier, Senior Vice President and Chief Information Officer for Boyd Gaming.
“Through our innovative partnership with Aristocrat, we will create a unique and seamless payment experience for Boyd Gaming customers, allowing them to use their smartphones to play casino games, cash out, and pay for restaurant meals, show tickets or hotel rooms. By going cashless, our customers will be able to avoid the wait times and inconveniences associated with using cash and focus on enjoying their visit to our properties.”
During its initial phase, the BoydPay digital wallet is linked to a player’s B Connected card and used to engage with or cash out on slot titles, also in partnership with Aristocrat. Pending regulatory approvals, Boyd Gaming is readying to roll out this product at the full range of its casino properties nationwide by this summer.
“BoydPay is the latest product of our partnership with Boyd and the foundation of a memorable customer journey,” said Cath Burns, Executive Vice President of Customer Experience Solutions for Aristocrat. “We have the industry’s best people making the most innovative products that enhance the guest experience.”
