GiG renews marketing compliance partnership with bet365

credit: Shutterstock
credit: Shutterstock

Gaming Innovation Group (GiG) will continue to supply online gaming and sports betting operator bet365 with its GiG Comply self-service marketing compliance tool.

The automated compliance tool scans thousands of web pages searching for content such as iGaming code red words, regulatory requirements and links across multiple jurisdictions.

This will allow bet365 to remain in control of its marketing compliance by ensuring its affiliates are fully aligned with its compliance and responsible gaming objectives.

“As one of the leaders in the industry, it makes us extremely proud that bet365 have decided to continue their relationship with GiG,” said Jonas Warrer, Managing Director of GiG Media.

We look forward to continuing to support them with their marketing compliance efforts and in creating a safer, responsible gaming environment together.”

bet365 will continue to create bespoke compliance checks covering market specific legislation and advertising standards utilising the GiG Comply tool.

This in turn ensures that the operator remains practice, in control of its affiliate market and in line with responsible gaming requirements.

A spokesperson for bet365 commented: “We look forward to another successful year working with GiG Comply. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape ensuring we maintain a highly compliant affiliate programme.”

Founded in 2012, Malta-based GiG is a iGaming technology company providing gambling operators with solutions, products and services. The GiG Comply tool is currently active in 180 different jurisdictions.