Gaming Innovation Group (GiG) has confirmed the extension of its collaboration with Malta-based Avento Group

The collaboration will see the two unite for the provision of GiG’s automated marketing compliance tool, GiG Comply, for a further two years.

Jonas Warrer, CMO at GiG, commented: “It makes us very happy to start the new year re-signing our existing agreement with Avento Group. As new markets continue to regulate, there is an increased need for operators to ensure they comply with the ever-changing regulations in all jurisdictions they operate. 

“It makes us very proud to have a young and innovative partner like the Avento group, which values the importance of creating a safer and more sustainable gaming environment and continues to place trust in GiG Comply.”

GiG’s automated marketing compliance solution allows operators to scan web pages for content, links and iGaming code red words. The rules engine based software analyses snapshots from advertising campaigns, providing betting firms with reports of the content, which is being used to promote their brands.

Following confirmation of the extension, Avento Group Compliance Team added: “We are super delighted to continue our agreement with GiG Comply. This shall continue to ensure our commitment at being a fully compliant company within the industry thanks to GiG Comply.”