The collaboration will also bolster safety in commerce, marrying together SEON’s data with TruNarrative’s decisioning technology enhancing the way partners detect and tackle fraud.
TruNarrative’s Head of Data and Third-Party Relationships, Andy Pearson, said: “We are delighted to be partnering with SEON, enhancing the fraud prevention solutions available to our customers. The depth and extent of their data means we can offer our customers an even wider range of fraud prevention and verification tools.”
The partnership will see SEON become part of the TruNarrative AppStore, allowing firms to build SEON’s global data and authentication technology into their onboarding and monitoring strategies.
Tamas Kadar, CEO and Founder at SEON, explained: “TruNarrative and SEON have a lot of mutual sectors where we dove-tail. In the past, businesses in these industries have not had access to solutions that fit their business models.
“Since its inception, SEON has been on a mission to change this and TruNarrative is the perfect company to do it with. We fully expect the partnership to grow rapidly and successfully.”
The partnership means firms can use SEON data alongside TruNarrative’s app store data partners via a single API. In doing so, companies can place a heightened emphasis on; identity verification, fraud, eKYC, eKYB, AML, account and transaction monitoring.
Expert Analysis: This partnership comes at a time when a heightened focus on fighting fraud has never been so important, with commerce on the cusp of one of its busiest periods in a year that has brought on unprecedented trends.