Elevating the way it supports vulnerable customers, Lloyds Bank announced the development of a new Trusted Person Card.
Launching at the end of this month, the card will make it easier for friends, family and carers to help those who need additional help to make everyday purchases and access cash.
The new feature will give those who find it difficult to purchase groceries and essential goods – perhaps because of health concerns, shielding or lockdown – the ability to apply for a separate debit card for their account. This will enable a trusted person to make purchases in shops, or withdraw cash, for the account holder, without sharing the primary card or other confidential account details.
Philip Robinson, Director of Personal Current Accounts, Lloyds Bank said: “We understand that for some, getting out and about isn’t always straightforward, and lockdown and shielding restrictions mean that many of our customers are relying on others to help them with groceries and picking up essentials. We’ve developed the Trusted Person Card to make sure that there is a straightforward and, crucially, secure way to ask family, friends and carers for help.”
The card’s launch is a direct response to feedback from some customers, who have said that making everyday purchases can be difficult at times, even more so recently for those shielding. Customers are also aware of the fraud risks involved in sharing their own debit card details, and want a more sustainable solution for family, friends or a trusted person to be able to help out safely.
The new card will be made available to the most vulnerable customers of Lloyds Bank, Halifax and Bank of Scotland and is a secondary card, attached to the customer’s main current account.
The product will be launching at the end of the month when a specialised telephone service team will begin to proactively identify customers who have a need for the card.