Kicking off Issue 11 of SBC Magazine, is an exclusive interview with former William Hill CEO Ralph Topping, who reflected on his journey from a part-time cashier in one of Glasgow’s independent betting shops to the boardroom of William Hill.

He looked back on the ways that UK betting shops have evolved in recent years and how bookmakers have been forced to diversify to meet the changing demands of the punter. 

The magazine also takes an in-depth look at the Payment industry, with the casino section featuring Coingaming Group’s Tim Heath who spoke of the buzz around bitcoin, Brazil and the Bombay Club.

As well as this, AstroPay CEO Mikael Lijtenstein takes us through the demand for changes to the payments ecosystem amongst the young population in Africa, as he believes that there is clearly an ongoing shift from traditional payments towards cashless across the continent.

Concluding the magazine, Jari Vähänen, formerly of Veikkaus and now a Partner at The Finnish Gambling Consultants OY, looks at lottery companies which have expanded their offerings beyond the traditional products and how they have fared much better than those who have stuck solely with their core business.

To download or read the magazine online, click HERE.