William Hill has partnered with European Open Banking specialists, TrueLayer to enable instant payouts and deposits for UK players. 

As a result of the deal, users will be able to select the Instant Bank Transfer option, in order to boost transaction efficiency with the operator. 

Laura Manning, Payments Manager at William Hill, said: “William Hill greatly values customer experience and partnering with TrueLayer is an important power move in providing a top-notch service to our clients. 

“By using their unparalleled payment solutions, we’re able to offer instant payment options whilst providing reliable and secure services and keeping our commitments to helping our customers stay in control. Integrating with TrueLayer was seamless – they’re an agile company with a nice, smart team that’s easy to work with.”

The deal will be boosted by Open Banking tech and utilise instant payment rails, as William Hill look to enable a smooth transactional experience. 

It follows recent data from TrueLayer and YouGov, which detailed that eight in 10 European players consider quick payouts important when choosing a betting provider. 

This is evident when it comes to igaming, with more than half (55%) of iGaming players in Europe revealing they were likely to switch to a provider that offers instant providers, while 64% said they’d be more likely to trust an operator that offers instant withdrawals and deposits. 

Roberto Villani, VP of iGaming at TrueLayer added on the deal: “Working with William Hill, one of the biggest gaming brands in the UK, is a further testament to how TrueLayer is delivering the best in class instant payment experience to players. 

“End users value instant experiences: by embracing the innovations of Open Banking, William Hill has shown the importance of prioritising the player experience.”