Discover increases cardmember engagement via Click to Pay

Discover is seeking to increase engagement for its cardmembers and merchants through a new experience that is a more seamless and consistent checkout experience. 

The experience builds on when shopping online or through a mobile app with the launch of Click to Pay.

The digital payment solution, based on the EMV Secure Remote Commerce (SRC) industry standard, eradicates the need for cardmembers to manually enter personal and account information at checkout with participating merchants. 

An easier and frictionless checkout process enhances the customer experience and also helps merchants reduce cart abandonment.

Andrew Hopkins, senior vice president of global products at Discover, commented: “With merchants seeing more and more purchases being made online and through mobile apps, and with the COVID-19 pandemic accelerating that trend, it’s critical we continue to provide a variety of solutions that make their payment experience quick, convenient and more secure for their customers. 

“Click to Pay is just one of those programs that Discover offers our customers, helping cardmembers shop easier with whatever payment method they prefer and giving merchants choice and enhanced security.”

Following a setup process, Discover cardmembers will benefit from Discover cards to pay and earn rewards wherever they see the Click to Pay icon with the Discover acceptance mark next to it. Eventually, Discover cardmembers will be able to avoid the initial setup process and start using the seamless, digital checkout solution immediately. 

Through the use of smart authentication and tokenisation technology, Discover cardmembers will only need to enter their email address at checkout, offering a streamlined and password-free payment experience when shopping at merchants that have incorporated Click to Pay.