Visa has strengthened its partnership with UEFA, announcing a €50,000 donation to the UEFA Foundation for Children as part of its Player Of The Match Award activation at this weekend’s Women’s Champions League Final in San Sebastián.

It marks the continuation of a well-established relationship between the two entities, as Visa continues to celebrate individual excellence in women’s football by presenting the Player of the Match Award following Sunday’s final match.

This year, Visa will go one step further by giving the recipient of the award the opportunity to choose one of the 245 projects supported by the UEFA Foundation for Children to receive the €50,000 donation from Visa. 

Adrian Farina, Head of Marketing, Visa Europe commented: “There has never been a more important time to stand alongside women footballers, and throughout this year we have continued to strengthen our ongoing commitment to supporting the women’s game at all levels.

“We’re very proud of what we’ve already achieved through our partnership with UEFA Women’s Football and thanks to the support of the UEFA Foundation for Children, we look forward to continuing this by directly supporting those using football for good.”

The foundation uses football as a springboard to empower and improve the prospects of children around the world, through setting up a number of educational projects to give children a safe place to learn and play.  

Urs Kluser, UEFA Foundation for Children General Secretary, added “The UEFA Foundation for Children aims to improve the lives of youngsters across the globe and we are delighted to be teaming up with Visa, as together, we can help even more disadvantaged children. 

“Footballers are role models to children and Sunday’s Player of the Match could become something even greater. By choosing the project which will receive the funding, this player will have helped improve the lives of hundreds, possibly thousands of disadvantaged youngsters.”