First Entertainment Credit Union has united with the Los Angeles Lakers to boost transaction efficiency and fan engagement of the NBA side, with the launch of the Lakers Debit Card as the next step in their multi-year sponsorship agreement.
The collaboration seeks to connect First Entertainment members to exclusive moments and experiences with the 16-time NBA championship team.
The Lakers Debit Card, which will be available starting in September, follows the Spring 2020 announcement of the sponsorship agreement between the Lakers and First Entertainment.
Amondo Redmond, Chief Marketing Officer at First Entertainment Credit Union commented: “Further establishing the relationship between the Lakers organization and First Entertainment is an endeavour we don’t take lightly, especially in a time when we’re missing events that have long played a critical part in creating a sense of community and home for Lakers fans.
“The Lakers Debit Card is another way for us to tap into the rich legacy of both the Lakers and First Entertainment organizations while giving our passionate and creative membership a way to express their love for one of the greatest teams to ever play the game.”
To celebrate the launch of the themed card, Anthony Davis and First Entertainment designed a first-look Limited-Edition Lakers Kit which will be randomly awarded to individuals who enter a First Entertainment / Lakers sponsored sweepstakes.
The limited-edition kits to be given away as prizes in the sweepstakes are inspired by those Davis and First Entertainment gifted to each team member of the Lakers for the return of the 2019-2020 NBA season.
Anthony Davis added: “From the moment I joined the Lakers, I’ve looked for ways to build stronger connections to the city and to our dedicated fans.
“First Entertainment has been a great partner for me in exploring ways to support the community. First Entertainment’s Lakers® Debit Card presents a way for all of us to celebrate the partnership that has brought so many of us together, no matter where we are or where we’re from.”
Having enjoyed an immensely successful regular season campaign, the Lakers suffered a surprising defeat in game 1 of their playoff tie with the Portland Timbers, however, LeBron James and the side will be confident in turning the round 1 clash around.
