Seeking to provide a seamless end-to-end payment experience to its customers, Barclaycard has announced a new partnership with FreedomPay in the UK and Europe.
The FreedomPay Commerce Platform supports merchants and enterprises worldwide, merging security, identity, payments, loyalty, and advertising with proprietary data-driven solutions. Its fully integrated, patented technology offers flexibility for enterprises operating across borders, industries, point of sale, and merchant service providers.
FreedomPay’s wider collaborations will also enhance the existing Barclaycard offer, giving access to even more payment methods and technologies. For example, FreedomPay supports both offline and online PIN authorisation – covering the different approaches used in the UK and mainland Europe.
Nicole Olbe, Managing Director of Partnerships at Barclaycard, said: “This exciting new partnership shows our ambition to offer customers best-in-class payment solutions that help them grow. The FreedomPay platform complements and enhances our own, and gives benefits to merchants – particularly in the hospitality and leisure sector – to help them offer the best payment experience possible to their customers.”
The partnership boasts heightened value for hospitality and leisure companies, utilising integrations with specialist services such as Oracle OPERA – a guest service system for hotel management – and Pay at Table functionality, allowing diners to pay digitally from their seat.
More broadly, FreedomPay’s association with Ingenico’s TETRA platform means businesses can use the entire range of wireless and Bluetooth-powered PIN entry devices (PEDs). FreedomPay also supports mobile wallets such as Apple Pay and Google Pay, with plans to add AliPay, WeChat Pay and China Union Pay in the near future.
Chris Kronenthal, President and CTO of FreedomPay, added: “We have ambitious expansion plans across Europe and Barclaycard is a critical acquiring partner of scale, with a reputation for trust and security, to help us with that journey.
“FreedomPay’s global reach is unique in the world of commerce and by working with Barclaycard we will strengthen our capabilities across all continents. We are very excited to see the partnership prosper.”
