The instant play innovation is here for the long run

The desire for instant play has always been prevalent for operators as they seek to provide users with the most efficient and seamless experience possible. 

However, regulations provide a continued obstacle when it comes to the implementation of instant play, and at CasinoBeats Malta Digital Summit, it’s feasibility was analysed on a panel hosted by Rahul Das Head of Payments at LiveScore. 

Trustly’s John Mallia defined instant play, by stating to him it means ‘combining the payment and registration’ part of the customer journey.

He added: “I think it’s possible because it’s being done to a point and when you are looking at it from different regulators or different technologies there are obvious limitations, some regulators actually incentivise it in terms of having requirements that you should electronically verify players. 

“It also requires a good banking network in that market, to allow you to do that, both from banking and when it comes to other technologies. So, in some markets, it’s going to be pretty easy and doable while in other markets you are still waiting for the technology to be available.”

Matthew Vassallo, COO, Hero Gaming, underlined the point that ‘some markets will always be slower to innovate’, but identified Sweden, Netherlands, Germany and Finland as already being on the right track to ‘cutting down new hurdles presenting themselves.’

Beyza Orazova Head of Sales iGaming, Dimoco also stated: “The concept of instant pay is based on several different things, it includes account registration, instant payment and instant access to the casino. 

“There are several pillars that make this experience instant pay, when it comes to the account creation and verification part, I think it’s a little more difficult as has been mentioned the regulators, in some countries, it’s not very clear which direction they are moving. 

“I do believe that the innovation of instant play will be here for the long run.”

Ana Stef Group Head of Payments Netbet concluded by detailing the process is happening at different speeds in each country, underlining the importance and reliability of technology for the progress of the journey. 

CasinoBeats Malta Digital, delivered in association with Gaming Malta, takes place from 30 June to 2 July 2020 and features 40 virtual exhibitors, numerous networking opportunities, 130 leading speakers, and countless business opportunities for 3,000 senior decision-makers from operators, suppliers, affiliates and other industry stakeholders.

Alongside the exhibition, networking and conference, all delegates also gain access to the full range of entertainment on offer, including free-play slots, daily competitions and a selection of prizes such as iPads and cash.Find full details of CasinoBeats Malta Digital, including information about how to register and the discounts available on company group passes, at the event’s official website: