SumUp links with Google to back businesses with gift card option

UK-based payments service provider SumUp has detailed a partnership with Google, which will enable merchants using Google My Business to add support links to Gift Cards directly to their Business Profile on Google. 

The move comes as the firms continue to elevate and support small businesses during COVID-19 and beyond.

The new solution will allow customers and supporters to discover and purchase Gift Cards via SumUp when they search for their favourite local businesses on Google in the UK, the US, Brazil, France, Germany, Italy, Ireland, Austria, and Switzerland. SumUp merchants will also be highlighted for a limited time via “support local businesses nearby” banners on Google Maps in select countries.

The initiative is the latest in a number of tools unveiled by SumUp in recent months to support its two million merchants worldwide during the pandemic. It means that SumUp merchants now have an additional avenue to continue promoting their services and offers, helping speed up their economic recovery from the effects of lockdown, by creating connections with existing and new customers alike.

Marcel Schneider, CCO at SumUp commented: “As we push through the current difficulties of the COVID-19 crisis, I am constantly in awe of the innovations and solutions our extraordinary team at SumUp is creating to help our merchants across the world. 

“We are delighted to partner with Google on this initiative, which is the latest pertinent example of the forward-thinking methods being undertaken to continue building support systems for our small businesses, and help them to keep trading during these uncertain times.”

Expert Analysis: A move that boosts the efficiency and speed of payments for businesses is undoubtedly crucial during this period of turbulence. As we embark on a crucial period of recovery for businesses any tools that can boost efficiency will be seen as crucial.